Glossary > Common Terms

Image Map	A graphic on a Web page used for navigation.
Internet Marketing	Strategies and techniques applied on the Internet to support the organization's overall online marketing objectives. Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action. Internet marketing may include keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and other interactive features.
Internet Relay Chat (IRC)	A protocol that allows users to converse with others in real time. IRC is structured as a network of servers, each of which accepts connections from client programs.
Intranet	A network of networks that interconnects within a single organization. The sites within an Intranet are generally closed to the Internet and are accessible only from within the organization.
IP Address	The unique numerical series assigned to each individual computer linked to the Internet. This allows the computers to talk to each other and packets of information to be delivered to the appropriate computer. If you dial in via modem to connect to the Internet, your ISP assigns you an IP address for the duration of your session.

Java	A programming language developed by Sun Microsystems based on C++. It is used with Web pages to create applets.
JavaScript	A script language (with little in common with Java) developed by Netscape for writing applets.

Lan	Local Area Network. A network of computers, usually in a single office, that share the resources od a single processor. Lans can also extend over wider areas.
Local Loop	The so-called 'last mile' of copper wire that connects the local telephone exchange to your home.

Glossary