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Terms Q - T

Rich Media

Rich Media generally refers to Internet advertising or content that can include video, audio, fill-in forms, pull-down menus, and other files that are larger than traditional HTML-and-graphic banners. Rich media has been a growing category of Web advertising content, but it's use has been hampered by bandwidth constraints. Most rich media advertising, particularly audio and video, require greater bandwidth to be effective. However, new technologies have been developed, most notably G2 by Real Networks, that allow audio and video to "stream" relatively smoothly even over a phone line using a 28.8K baud modem.

Search Engine	A directory of content on the Internet through which you can search for Websites and other Internet sources of information on a topic or keyword(s) that you supply. Each search engine obtains its content, categorizes it and displays it in a slightly different way. Some very popular, commercially supported directories and search engines are Yahoo, Excite!, AltaVista, Lycos, Webcrawler, HotBot and Infoseek. There are hundreds of them and they frequently link to each other. Experiment to find the one that returns the search results that you need.
Signature	The three or four line message you can automatically append to the bottom of an email message or Usenet news article that identifies the sender. Large signature files (over five lines) are considered poor "netiquette". When used correctly, signatures can be a very effective marketing tool.
Snail Mail	A term that email users use to describe the traditional mail or post office service.
Spam	Very controversial. Refers to the act of posting the same message to several inappropriate newsgroups or, more commonly, mass mailing unsolicited email messages.
Streaming	Technology that permits continuous audio and video delivered to you computer from a remote Web site. It requires a high degree of compression to transfer audio or video (or both) at current modem speeds and still retain sound and picture quality.

Traffic

This term is used to describe how many people visit your Web page. It can be measured in many different ways, such as hits and impressions, by many different software packages.

Glossary

Common Terms

Terms Q - T

Rich Media

Search Engine

Signature

Snail Mail

Spam

Streaming

Traffic

Common Terms

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