Search Engine Optimisation

By understanding how Search Engines rank the millions of Web Sites by Key Phrases and ensuring that our Client’s Web Site adhere as closely as possible to those Criteria - in excess of an unbelievable 130!

To do this we implement the following 2 professional procedures

Initial Optimisation Procedure

Optimising a website allows search engines to better understand the contents of the website and therefore rank it higher in their natural listings.

eSterling offers the full range of Optimisation Services to ensure that ALL Search Engines rate our Clients’ Web Sites at their highest possible level.

Initial SEO Optimisation Actions

• Evaluation of website
• Evaluate markets that correspond to client’s website
• Evaluates client’s competitors
• Corrects any problems within a website
• Implements the changes that are required
• This all sets a starting point for regular review and amendments

Ongoing Optimisation Procedure

eSterling allocates time every month to allow us to analyse the results from Website rankings and Web Site Statistics in order  establish what needs to be done or tweaked to further increase your website’s ranking.

Clients are encouraged to continue their own regular SEO reviews to get the most from their search engine optimisation or risk losing their search engine rankings over time, by checking their On Line Web Site Reports

Reasons for Ongoing SEO review

If a website is not regularly kept up to date with the search engines requirements. The reasons for this is the following:

• Internet changes extremely quickly - Websites need to be kept updated to remain attractive to search engines
• ‘Leap frogging’ issues (e.g. competition - changing their strategy and potentially gaining positions)
• Constant competition pushes websites off the top of search engine lists.
• Search engines always change the priority of their Criteria – regularly and often without notice
• Continuous promotion is required in order to be displayed by search engines
• Updates pages to increase visibility to search engines