Search Engine Optimisation

There are two stages to our SEO services, initial optimisation and regular alterations, checking and making reactive improvements.

STAGE ONE - Initial optimisation

Optimising a website allows search engines to better understand the contents of the website and therefore rank it higher in the natural listings in search engines. eSterling offers three different grades of optimisation, basic, normal and advanced.

• Basic Optimisation is aimed at companies operating in less competitive markets with a tight budget.
• Normal Optimisation offers clients more time and resources spent on the optimisation and is aimed for all websites aside from those on a complex website structures or operating in highly competitive markets.
• Advanced Optimisation is suited for websites based on complex structures and operating in highly competitive markets.

Reason for initial SEO optimisation

• Evaluation of website
• Evaluate markets that correspond to client’s website
• Evaluates client’s competitors
• Corrects any problems within a website
• Implements the changes that are required
• This all sets a starting point for regular review and amendments

Quarterly review/amendment packages

Monthly optimisation allows a set amount of time every month to allow us to analyse the results from your website rankings and establish what needs to be done or tweaked to further increase your website’s ranking. Clients are encouraged to continue SEO reviews to get the most from their search engine optimisation or risk losing their search engine rankings over time if they fail to keep their website up to date with the search engines requirements. There are further reasons for companies to carry out Qtrly SEO reviews, these include the following:

Reason for Quarterly SEO

• Internet changes so quickly, websites need to be kept updated to remain attractive to search engines
• ‘Leap frog-ing’ issues (e.g. competition - changing their strategy and gain position)
• Constant competition pushes websites off the top of search engine lists.
• Search engines always change (without notice)
• Gives continuous promotion in order to be displayed by search engines
• Updates pages to increase visibility to search engines

Using the Quarterly SEO package would allow us to support our clients in developing further contact with their key audiences by analysing what they search for and how these trends may change over time.