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Saturday, 6 September 2008  


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This section is dedicated to easing your mind, we receive many queries per day, all asking for information on various different things. eMarketing is high on the list of queries, not a lot of people have even heard of term, which is why we have set up eMarketing F.A.Q's. We hope this will help any perspective or current client.
'Why do I need eMarketing?'
What is the point of having a wonderful web site that your really proud of, when nobody can find it? As you have read the stats on Search Engines, a great majority of internet users find sites by using a Search Engine, being in the top five of a search result is so important because most users don't even go past the first page of results.
There are lot’s of companies making this promise, why eSterling Ltd?
There are 3 primary reasons to choose eSterling Ltd over any other company offering search engine marketing services. First,eSterling Ltd is backed up with a 90 day or your money back guarantee. Secondly, unlike others, we pride ourselves on guaranteeing a first page placement within the 90 day limit. Your web site can stay where it is and as it is. You can make changes to your site anytime you like and it will not effect your search engine placement.
'If I already have a site that I like, could you market it or will I have to have a site made by yourselves?'
We can run a series of tests to find out how your site is doing, then providing we are given the FTP details we can market your site as you wish.
'How long will it take to get my site featured in the leading Search Engines?'
In the mid nineties when the internet was a lot smaller, it would only take several hours for a web site to be registered. Now, the internet has grown enormously and it now takes between 12 and 16 weeks for the site to register once they have been submitted.
'What do we do in the eMarketing process?'
All we need is Keywords which describe either your business, sector or company. The rest you leave to us, it's that easy!
'What does it take to rank at the top of search engines?'
A site that is fully optimized based on keywords, with many links pointing to it and with good content that is maintained fresh has good chances to maintain good search engine ranking. Nevertheless, it is a lot of work. Be prepared and be patient.

'Is it possible to buy a high ranking?'
As it stands at the moment on certain Search Engines you can buy advertising space on the first page on the search result, it is programmed to appear on certain keyword searches. The Search Engines which have this feature are called Pay Per Click Search Engines, which ever company has the highest bid gets the highest position - Its that simple.

I want to know more ! What do I do ?
For more questions on search engine marketing or Internet advertising or to set up a meeting and get started, just email us
 
There are many other ways in which market sites, but with the Search Engine parameters always changing most ‘Internet Marketing Companies’ loose touch with the current guidelines of marketing. This is where eSterling differs, our Microsoft Approved technical specialists are constantly looking for ways to improve our knowledge of eMarketing, with eSterling Ltd you are in safe hands.

48-52 Floodgate Street, Birmingham, West Midlands, B5 5SL. United Kingdom
Tel: +44(0)121 766 8087  Fax: +44(0)121 773 9602  Email:
enquiries@esterling.co.uk