The presence of Steve Jobs was missed as new Apple CEO Tim Cook took the helm to talk us through the new features. Although the iPhone 4S is not a re-invention of the smartphone, there are some pretty good features…

The iPhone 4S benefits from having the iPad 2’s dual-core A5 processor under its hood, making it twice as fast as its predecessor. The dual-core graphics are seven times faster too which is good news for gamers. Video recording has also been upgraded to full 1080p HD.

Better still, it will be noticeably improved in terms of call quality – something that has always bothered iPhone fans in the past.

There was also a surprising new feature that has left opinions divided…

The new Siri intelligent personal assistant comes loaded on the 4S and is a voice-controlled information device. You shout your question into your iPhone, and Siri gives you the answer (albeit after a few attempts). Personally, the thought of scary Siri’s voice has me reaching for the mute button!

So will you be buying an iPhone 4S on 14^th October? Or will you hold out for the iPhone 5, rumoured to be launched early next year?

Either way, this new launch confirms that the Apple iPhone is here to stay – so make sure your website is iPhone compatible by calling us today.

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