It’s called WireDoo and MC Hammer is hoping that it will revolutionise search in the same way that Google has. The concept of WireDoo isn’t bad – Mr Hammer calls the way it works a ‘deep search’ and hopes it will return results based on relational topics.

MC Hammer, real name Stanley Kirk Burrell, discussed this in more detail at the Web 2.0 Summit inSan Francisco. He explained that today’s search engines work by connecting keywords (search terms) to one topic (not an entirely accurate view I must add). However, MC Hammer believes that when you search for a home, you will want to see information about the surrounding community, schools and crime statistics etc. And this is exactly what WireDoo claims to achieve, hence the tagline is “Search once and see what’s related.”

The rapper didn’t reveal much more about the how the search engine will work in practice and we’ll have to wait a little longer to try it for ourselves as it is currently in pre-beta. You can however sign-up to get access to WireDoo as soon as it’s ready.

Taking on Google will no-doubt be a tough one for MC Hammer and if he wants to prove he’s ‘Too Legit to Quit’ he’ll have to be prepared for a rough ride. Toppling Google has so far proved difficult for big-hitters such as Yahoo and Bing and many other failed projects (who remembers HotBot, AltaVista and Infoseek?).

However, if MC Hammer’s project does take off, eSterling will be the first to let you know. You Can’t Touch This!

The post Stop! Hammer search! MC Hammer launches his own search engine appeared first on eSterling.

• And did you know that 80% of people use Google as their chosen search engine?

You can have the best website in the world, but if customers can’t find it when they search on Google, what value does it actually have?

If you want your website to be successful, eMarketing is something that you can’t ignore.  The eMarketing service provided by eSterling helps you to reach customers that are searching in Google by optimising your site to be ranked within the search results.

It’s so important to get your website placed highly in Google and you can take the first steps to achieving this by getting in touch with eSterling. We will be able to talk you through our SEO (Search Engine Optimisation) packages and recommend a service that will suit you best. Email us on enquiries@esterling.co.uk for more information.

You can not underestimate the value of eMarketing today, because without it, 80% of potential customers may not be able to find your site!

The post The Value of eMarketing Today appeared first on eSterling.