twitter - eSterling

Twitter for Beginners Part One

Wave@eSterling — Tue, 29 Nov 2011 11:42:49 +0000

Twitter is a social media platform that is growing in popularity, with over 300 million users ‘tweeting’ on a regular basis. Our customers often ask me about Twitter, and with this series of blog posts I hope to explain how you can use this social networking tool to your advantage.

Firstly, you need to get familiar with Twitter and understand the way it functions. Twitter is known as a ‘micro-blogging’ website because users post updates, known as ‘tweets’ in 140 characters or less. This doesn’t give you much room to get across what you need to say – so you need to be savvy with the Twitter techniques that you will find below…

You type your tweets in this box.

*Top Twitter Tip – If you use Facebook for personal use, it’s helpful to think of Twitter as being similar to the Facebook newsfeed, with a tweet being comparable to a Facebook status update. Your followers on Twitter can be compared to your friends on Facebook.

# – this symbol is called a hashtag and converts text into a link.

e.g ‘eSterling provide web design and SEO services in #Birmingham’

Twitter users can then click on #Birminghamto see other tweets related to this topic.

@ – use this symbol to reply to another user, or mention them in your tweet.

e.g ‘@eSterlingGroup Thanks for helping me with my website today.’

or ‘Just ordered my new website from @eSterlingGroup – can’t wait to see the results.’

The user you mention will be notified of your tweet.

Re-tweet – forward another user’s tweet to your own followers. You can do this by hovering over the tweet and the selecting ‘re-tweet’. This will then appear in your followers’ timeline.

Links – use your tweets to link to your products and services, which is the ultimate goal for using Twitter for business.

e.g ‘Take a look at our blog post about web design and SEO: https://blog.esterling.co.uk/2011/11/15/web-design-and-seo-go-hand-in-hand/’

Twitter will automatically shorten any links you include in your tweets.

Once you’ve mastered these basics, you will be able to construct tweets that your followers will find interesting and helpful. And this will in turn gain you followers and spread the word about your business. In the next Twitter blog post, I will be discussing how to gain followers and keep them – so don’t forget to check the eSterling blog next week to find out more.

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My Journey to Becoming Twiterate

Wave@eSterling — Wed, 16 Nov 2011 13:27:01 +0000

Many of you know that when it comes to new technologies I like to figure them out before I believe in them fully. Twitter is one of the things that I’m beginning to see the benefits of for use in the commercial realm.

For those of you unfamiliar with Twitter, it is a social networking site that is often referred to as a ‘micro-blogging’ platform. This is because Twitter users issue tiny updates to their followers that are no more than 140 characters – this is called a ‘tweet’. Other users can reply to a tweet, or forward it to their followers by re-tweeting it. In other words, a single tweet can be interacted with and passed on to others – and this is where Twitter has value for your business.

Once you have set up your Twitter account and you have gained a few followers you will be amazed at the snowball effect. More people will begin to follow you – especially if you can offer something of worth. This is especially evident for companies that use Twitter to offer exclusive discounts, promotions or competitions, as your followers will be more likely to re-tweet your messages.

Twitter has 200 million users so it makes sense to promote your business using this medium. It doesn’t take long to set up a Twitter profile and eSterling can help you to customise it so that it really stands out to your followers. All you have to do is get tweeting!

I have long way to go until I’m fully Twiterate (Twitter literate that is!) but I believe that if something might benefit your business then you should go for it!

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Cyber Cops?

Scott@eSterling — Fri, 16 Jul 2010 13:24:32 +0000

Social Networking giant Facebook has announced it will allow a “panic button” application on its social networking site after much protest from it’s owners.

The button, aimed at children and teenagers, will report abuse to the UK Child Exploitation and Online Protection Centre (Ceop) and Facebook.

Once installed, the application appears on their homepage to say that “they are in control online”.

Is this the first glimpse of the internet police?

Will this see individuals given a domain name, email address and social networking account from birth to ensure one person is only able to have one online identity?

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To Tweet or not to Tweet, that is the question?

Scott@eSterling — Thu, 01 Jul 2010 10:01:28 +0000

Six simple strategies on how to use Twitter effectively:

1. Shout about it.

Microblogging or Micro PR, Twitter acts as a perfect platform to let people know what you’re doing in your own business. Are you planning a news letter, launching a new product or simply letting people know how the latest team-building event went? Short posts like this help keep customers updated and show that you’re actively promoting yourself.

2. Don’t be selfish – share the knowledge.

The main ethos behind the internet is the contribution and sharing of information to the masses. So if you have some advice, let me know. This covers a variety of topics, if you just found a great way to recycle your old pens – let people know. Or if you have a handy tip on how to make products X1234 more efficient – spread the word. People will begin to see you as a source of ideas and knowledge and will begin to trust your posts.

3. Ask a question.

Everyone loves to have their own opinion, so ask them what it is. Asking questions provokes interaction, no matter what the questions. You’re showing interest in what your reader’s thoughts are, rather than just wanting to hog the spotlight.

4. Product or service launch.

Once you have established your following of Twitterers, this is the ideal place to let everyone know you’re about to launch a new product or introduce a new product. You can even offer your followers exclusive deals as an incentive.

5. Give advice.

You can use your Twitter account as a live Q and A area. This gives you the chance to flaunt your professional advice and again reassure customers you know what you’re talking about.

6. Acknowledge and Say Hello to followers.

Make your followers feel unique and valued, just by saying hello and thank you.

In Summary…

Twitter can be overcomplicated but if you stick to these simple ground rules, you should be able to avoid wasting time and provide your followers with relevant information which provides you with a platform to market your business and leverage your expertise online.

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