Why does Google update its algorithm?

‘It’s not fair!’ is a familiar phrase that many people utter when Google dares to update its algorithm. Their website…

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How to Optimise the Images on Your Website

Optimising the images on your website helps the tiny robots crawling your site to understand what an image is about, as…

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Job Vacancy: eMarketing / SEO Administrator

eSterling have a full-time vacancy for an SEO Administrator to support the provision of service to our large customer…

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Update Your Content Now!

Sorry to sound bossy, but if the content hasn’t been updated on your website for a while, make sure you do it now! The…

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Paying for Search Engine Rankings: Part Two

Last month, I shared my thoughts about paying for search engine results with you. We established that the answer to the…

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Client side frameworks, the new hotness

A recent article on javascript frameworks and the almost inevitable switching of focus to client based development from…

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How Do You Spell Success for Your Website? Correctly!

I can’t stress the importance of using correct spelling and grammar on your website enough. Poor spelling creates a bad…

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Paying for Search Rankings – Is Everyone Doing It?

Short answer? – YES!! Whether through Adwords/PPC or organic? – YES!! Whether ‘off-site or on-Site’? – YES!! Whether…

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Quick and Easy Conversion Rate Optimisation

You don't always need to get your web development company involved to make a difference to the conversion rates of your…

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How to write content for your website

When you’re asked by your web agency to write some content for your new web site all you really have as a guide are the…

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eSterling

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