+32%
Average Increase in conversion rate after 3 months
73/100
Average speed result via Google™ Insights from 2024
+20%
Increase in traffic with buying intent after 3 months
+27%
increase in revenue after partnering with eSterling
Whether you want a brand new online shop or you just want to increase revenue from your existing eCommerce website, development with eSterling can elevate your online presence.
Our eCommerce websites can include bespoke functions that bring your offering to life within a global market. Build brand loyalty through your online shop by providing customers with personalised shopping, showing recommended products based on their past visits to the site.
With eCommerce, a conversion-focused design allows us to produce a seamless online shopping experience and give your target audience the freedom and simplicity they would expect from a market-leading eCommerce website.
Our team of developers, designers, analysts and digital marketing strategists have been creating successful, user-friendly eCommerce websites since the early 2000s. Our experience has taught us how to use design and CRO to create and sustain that initial spark of desire that brings customers successfully through your eCommerce platform every time.
Free E-Commerce Growth Audit
Our free eCommerce audit uses a 10-point system that covers all critical aspects of your site, helping you maximise performance, user experience, and revenue potential.
Request your eCommerce audit to find out how we would look to increase your sales, conversion rate, revenue and ROI.
Digital Backbone
Shopify, Our entry-level eCommerce platform is ideal for small businesses and startups looking to bring their products online. Powered by Shopify, it offers a user-friendly interface for managing products and orders, making it a perfect choice for those seeking a straightforward solution to kickstart their online store.
WooCommerce is an excellent mid-level eCommerce platform, offering flexibility and scalability for growing brands. Built on WordPress, it allows seamless integration with various plugins and themes, providing a customisable, cost-effective solution. With robust features for managing products, payments, and shipping, WooCommerce empowers businesses to expand their online presence efficiently.
For advanced, enterprise level eCommerce websites, our high-end solution is built using Laravel and MVC. This toolbox lays the foundations for a unique eCommerce site that is tailored to your exact needs, without compromising on user experience. With Laravel eCommerce design, your website will have super-flexible freedom to grow with your business.
Trust the Process
Our processes are built on years of success
01
Discovery Phase
Building a strong foundation
- Share desired outcomes
- Identify target audience (demographics, behaviours, preferences)
- Assess current strengths, pitfalls + user experience
02
Meet Your Brand
Making room for your character
- Review brand values, voice + visuals
- Recon the competition position
- Link to target audience
03
UX & UI Concepts
Designing an intuitive interface
- Visualise the user journey, from discovery to checkout
- Wireframe the layout
- Develop + share interactive prototypes
04
Content Strategy
Planning for audience needs
- Decide how to present key information on desktop + mobile
- Gather search terms
- Plan supporting content, e.g. blogs, case studies, FAQ's
05
Functional Phase
Developing site architecture
- Build structure + tech stack
- Create features & functionality (make it work)
- Test. Fix bugs. Test again
06
Content Polulation
Making it yours
- Transfer existing content to the new website
- Fine-tune positioning of text, imagery and buttons
- Tweak UX Design
07
Testing & Refinement
Making it perfect
- Identify improvements
- Experiment with design to optimise conversion rates
- Make it as fast as possible
08
Website Launch
The official debut
- Coordinate date and time with all stakeholders
- Deploy the website to the live domain
- Test + address teething problems
09
Monitor & Evolve
Keeping you running smoothly
- Activate tracking tools
- Analyse data + make improvements
- Support and maintain via Helpdesk packages
"We love the science behind successful e-commerce websites and getting under the skin of your business to see how we can find your next customer."
Ciprian Visan
Head of Development
Conversion-focused design produces seamless buying experiences.
Creating engaging user experiences that are tailor-made for your ideal customers is a key principle in eCommerce website design and something we’ve perfected over the years. Having been early adoptors of the science behind Conversion Rate Optimisation we are expertly placed to advise and guide you on how to maximise your exposure. This, together with our history and expertise in SEO and PPC Management we really can take your KPI's to the next level and beyond.
Sell More online with us.
DESIGN
eCommerce UX/UI
When creating a user interface that provides a great eCommerce experience, simplicity is key. Our teams’ skills in perfecting key sections of eCommerce sites provide clear top-level category and product pages, as well as smooth Basket and Checkout experiences, to ensure a streamlined journey through the site.
Each touchpoint of an eCommerce website needs to be tailored for it's traffic and that's where we excel.
Having produced our first eCommerce store back in 2000 you could say we've come a long way and our experience is unrivalled.
fast
Speed & Flexibility
If your online shop is bloated with plugins and appears slow, this will have a massive, negative effect on revenue.
With the introduction of Google's Web Vitals it's now easier to make sure your eCommerce website is fast, scalable and 'healthy' from Google's point of view.
We use this as a barometer for our websites so that we know we're delivering a digital product that will perform and help to grow your business.
Simple payments
Payment Gateways
We understand the importance of having a secure and reliable payment gateway for your online business, so we ensure we can work confidently with many trusted providers. We can recommend payment options to ensure that our clients can choose from the quality and start trading as soon as the site is live. Whether you have a preference for a specific gateway or need advice on what to use, our experienced team can help.
We pride ourselves on being flexible and accommodating the needs of our clients, so you can trust that your payment gateway will be tailored to your specific needs.
