Popularity rules: The power of social media

A recent post by Lloyd Shepherd on the Guardian books blog serves to highlight the step-up of importance in social…

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eSterling Launches Social Media Training

Due to popular demand, eSterling has launched a social media training course for our clients. We have found that many…

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My Journey to Becoming Twiterate

Many of you know that when it comes to new technologies I like to figure them out before I believe in them fully.…

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What is F-Commerce?

We’re all familiar with the term ā€˜e-commerce’ when it comes to selling products online. Now f-commerce (the ā€˜f’ stands…

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Facebook Updates – An Enhanced Experience or Just a Reaction to Google+?

This week Facebook launched its latest updates which has drastically changed the layout of the news feed. So far the…

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The Next Big Thing: Social Commerce

Mark Zuckerberg (Facebook founder): ā€œIf I had to guess, social commerce is the next area to really blow upā€ The race is…

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ā€œLink baitingā€ – Just another term for building a good website?

SEO has its fair share of buzz words these days (we are marketers after all), one that is particularly common of late…

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To Tweet or not to Tweet, that is the question?

Six simple strategies on how to use Twitter effectively: 1. Shout about it. Microblogging or Micro PR, Twitter acts as…

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