Fields of Freedom Website Design | eSterling Portfolio
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Driving support and donations through a custom WooCommerce setup

The site uses WooCommerce in a tailored way to facilitate online donations, providing a seamless experience that has helped the charity generate significant support for the animal sanctuary. Custom development ensures donations are simple and secure, while the site also shares information about the animals in their care and how volunteers can get involved.

Additionally, a Teemill integration allows visitors to order directly from the sanctuary’s merchandise catalogue within WooCommerce, creating another avenue for fundraising and engagement.

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Connecting supporters and building a community

Fields of Freedom

A rustic yet professional visual identity

Fields of Freedom’s new branding combines a hand-drawn style heading font with clean, modern body text to create a rustic, approachable feel while maintaining professionalism.

This visual language has been applied consistently across the site and extended to social media, reinforcing the sanctuary’s brand through the logo and other assets. The result is a cohesive, memorable identity that connects with supporters both online and off.

Donation volume increase

We delivered a modern, timeless website that boosts donations and helps Fields of Freedom connect with supporters.

We’re proud to see traffic, donations, and donation amounts rising year on year, reflecting the strength of the Fields of Freedom brand online. Our approach was to craft a design that balances a clean, contemporary style with rustic elements that capture the heart of the sanctuary.

This combination not only gives the charity a unique identity but also helps attract new visitors, grow awareness, and ensure the sanctuary stands out in a crowded digital space.

If you’re interested in taking your website to the next level, simply get in touch.

Excellent Google Rating

"Thank you so much! The site looks amazing you’ve all done such a great job for us!"

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Chris Crump
Owner - Fields of Freedom

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With 25+ years’ experience, a 4.4 Google rating, Google Partner status, and top-agency recognition from The Design Agency Network (DAN) and Clutch, eSterling is the perfect digital partner and a friendly bunch too!

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Birmingham, West Midlands. B5 5SL

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