Having been trading in Grand Central in the centre of Birmingham for the past 36 years, it was time to take the retail outfit online.
We were tasked with creating an eCommerce website which could:
- build on the success of their old website
- have the capacity to grow and evolve
- become a vital part of their business.
So, let’s take a look behind the curtain…
Delivering a budget-friendly eCommerce store that takes the Hatman's legacy online.
WooCommerce FTW👍
WooCommerce is an excellent choice for e-commerce stores on a budget because it is a free plugin that integrates seamlessly with WordPress, allowing for extensive customisation without costly investments.
Additionally, it offers a wide range of free and affordable themes and extensions, enabling small businesses to create professional and functional online stores without breaking the bank.
Embrace Simplicity
A minimalistic design approach works best for eCommerce websites because it creates a clean and intuitive user experience, allowing customers to focus on products without distractions.
This streamlined design also enhances loading speeds and navigational ease, which can lead to higher conversion rates and improved customer satisfaction.
More that just Hats...
The site was designed with the future in mind and the ability to create new product ctategories with different variations and options was pivital in its creation. The flexibility of the store we created has really allowed it stand the test of time.
We’re really proud of the work we’ve done for one of Birmingham’s heritage businesses.
The site launched with much fanfair back in 2021
The success of a website can only be judged on its importance to the business. With this in mind, we use common metrics to measure the success of our work.
21% increase in revenue year-on-year
If you’re interested in taking your website to the next level, simply get in touch.