Pay Per Click (PPC) or Paid Search advertising is one of the easiest ways to drive traffic to your website. Create leads, sales and enquiries by paying to be at the top of the search engine results for targeted keywords.
We manage a wide range of campaigns and digital marketing budgets on behalf of our clients. Working closely with our customers we explainPPC campaign management in pain English.
With our guidance and experience, you can produce results that really make a difference to your business.
There are many different types of PPC campaigns, and it’s important to choose the best type for your business and industry
Several different PPC options might be included in a successful digital marketing strategy. We guide our clients through the process of setting up PPC advertising and conduct the necessary research to find the right campaign type for each business.
If you want to find out more about our PPC services and speak to one of our Google certified experts about your website you can call us on 0121 766 8087.
Paid Search Ads
These are the most common advertising campaigns supported by Google. The format allows you to create text adverts that are shown at the top of search engine results pages, targeting users who are searching for products or services similar to yours. Paid Search Ads often mimic the format of search engine results, and gain high levels of traffic to your website as a result.
Display Ads
Display Ads are image or text adverts shown on the display network to advertise your products or services. Using the display network, your promotions could appear on many different sites, depending on who is viewing them. Display Advertising uses cookies, allowing you to target users who have already visited your website.
Google Shopping Ads
These promotions allow you to upload and market your whole online catalogue for users searching for products you sell. Google highlights promoted SKUs with an image and price at the top of search results, offering users an easy way to browse multiple suppliers. These campaigns generally have a higher ROI compared to other PPC Ads.
Mobile Ads
With more and more users now searching for products and services on mobile, it’s important to make sure you have promotions that target mobile users effectively to improve your conversion rates and ROI. For each campaign, we can optimise the ads so that you reach your ideal customers on different devices.
PopularPPC services.
Tried & Tested.
Our Campaign Workflow.
01.
PPC Keyword Research
We'll research keywords to make sure they match the user intent for each campaign. We also assess the costs of each keyword to create a campaign that can provide the best ROI possible.
02.
Competitor Analysis
Knowing what your competitors are doing can help improve your ROI. We’ll review the main competitors for each campaign keyword and provide insight into their campaigns and landing pages.
03.
PPC Campaign & Ad Copy Creation
We’ll set up the campaigns and configure all the settings, along with ongoing optimisation to help you increase your ROI.
04.
Landing Page Optimisation
We have a full in-house design and development team on hand to create landing pages. These increase and extend the performance of your PPC campaigns.
Birmingham PPC Agency
PPC x CRO
Combining PPC with Conversion Rate Optimisation allows you to increase your Return on Investment (ROI) immediately and helps you make savings across multiple channels.
Spend your money the smart way.
What would it mean to your business to recieve twice the amount of orders or enquiries from the same amount of traffic? Now imagine your traffic doubles? We can help you achieve this: we’ve done it before.
Combining PPC advertising with Conversion Rate Optimisation is an effective strategy to increase the returns from both interventions immediately.
Smarter digital marketing investments with eSterling
