Like Tom said last week in his blog post, it only takes three seconds for a customer to make up their mind about your website. If you want your company to come across in the correct light, you must make sure the text on your website is error-free. Spelling, punctuation and grammar must be correct – no excuses!
I know my blog post is starting to sound like a rant from your English teacher, but trust me – good English on your website is an absolute must. Errors in your copy reflect badly on your company because glaring mistakes look unprofessional – especially if a typo gets in the way of the message you are trying to put across. Put yourself in your customers’ shoes – if you can’t get your copy right, will they want to trust you with their money?
Here are my top tips for making sure your website is error-free:
• Write any text for your website in Word. This means you can easily spell-check your writing for errors.
• Get someone else to proof read your text. It’s easy to miss your own mistakes, as your eyes will read what they want to read! Ask a colleague to check your writing, or if you’re alone in the office, read it aloud – you will often spot mistakes this way.
• If in doubt, print it out. It’s hard to read a page of text carefully off a computer screen. Printing your copy to check it will help you to find errors, and you can also write on any corrections to remind yourself to make changes later on.
Taking a little extra time to proof read your website costs nothing – so make sure you do it today! And if you need a little extra help, give eSterling a call for Copywriting services.
