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In April, OpenAI announced that ChatGPT Shopping, offering specific product recommendations and direct links for shopping queries. This will bring the product directly to users, bypassing search engines and even allowing them to purchase through the ChatGPT app.

Now Google has announced AI Mode, with new Shopping features, already available in the US and coming to UK users in the next few months. The Deep Search feature will let users type long queries into the search bar, detailing everything they are looking for at once. Gemini (Google’s AI LLM) will then separate this into smaller, separate queries to find answers online and synthesise a response.

So rather than planning a holiday with 10-20 searches, for flights, hotels, sights to see and places to eat, you can make one search with everything you want.

Shopping in AI Mode

Users will refine their shopping ideas, track prices, see Augmented Reality views of products in their own photos, and evenlet Google check out for them. The sci-fi AI assistant is ever closer, but what does it mean for eCommerce?

How to Get Your Products Recommended in ChatGPT Shopping and Google AI Mode

New marketing channels don’t come around every day, so this is worth grabbing with both hands. At eSterling, we are advising clients to act decisively to:

• Maintain search visibility as more users switch to AI Mode
• Corner AI Shopping Results in your industry ahead of your competitors
• Expand your reach among users who are ready to purchase
• Maintain market share in a changing eCommerce landscape
• Improve consumer trust and brand reliability
• Increase revenue for your business

Our Digital Marketing Team is developing methods to support eCommerce SEO clients through this shift. Methods are based on SEO and designed specifically to optimise your product feed for AI Shopping.

It’s commonly becoming known as GEO or Generative Engine Optimisation.

This means optimising your website and product pages specifically for generative engines such as ChatGPT and Google AI Overviews. If you want to be cited or recommended by an AI engine, whatever you do to achieve that will be called GEO.

GEO Checklist for eCommerce

Here are the best practices that we can recommend so far (in May 2025).

Edit Robots.txt

This is the documentation to adjust to make sure AI crawlers can find and index your pages. If they can’t index you, they won’t read your pages, and they can’t recommend your products.

Check All Metadata

Implement and improve structured metadata for prices, descriptions, dimensions, reviews, images, features and every detail possible. Both ChatGPT and Gemini need to be able to see the fine detail to match your products to complex queries.

Flesh Out Product Descriptions

Update your product descriptions to include every piece of information logically and clearly. You might need to add additional tabs and text spaces to the page or upload pdf specifications. Use bullet points to make the text scannable and easily summarised.

Don’t rush this stage: dumping a block of unformatted detail into product pages can ruin user experience.

Improve Product Images

Product images are about to become even more important, from all angles, in all configurations. Even better if you can add videos demonstrating the product. This will also help you show up in visual search (using cameras to take pictures of products you want to find).

Update Your Google My Business Profile

To show in searches that specify locations, GMB will link your site to location data, and back up the features you fill in there, such as price range, services, step-free access, busy times, and so on. Long story short: the more you fill in, the better.

Don’t Leave Anything Out

Include every product variation, additional service and special offer as clearly as possible on your site. If you also do repairs, for example, but only mention it in a blog, this won’t feed through to the AI Mode summary.

There’s a lot to do, and it takes time to do it all well. Our digital marketing team is prepared to work with you to get everything up to date, so don’t hesitate to ask for support.

Can we track AI Mode in GSC?

Google have now fixed the bug, as of the 28th of May, that would have stopped marketers from tracking clicks through AI Mode. We’ll be able to see how much of your traffic is coming through Google’s AI Mode and how much is coming through traditional search.

More and more SEO tools are tracking Generative search results. Now we can see when users reached your site through an AI agent in Semrush, SERanking and more. In some cases, we can also view the prompts that led users to you.

Is AI Shopping a flash in the pan?

It looks more like this is just the beginning. Google’s announcements included plans to integrate “many features and capabilities from AI Mode right into the core Search experience.” We’re preparing for a seismic shift in eCommerce marketing, and a huge opportunity for our clients to be among the first brands gaining sales from AI Shopping.

To discuss GEO services and how we can prepare your website for AI Shopping, contact the digital marketing team today.

Call 0121 766 8707 or email info@esterling.co.uk.

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Check how many image files are stored on your website server, especially if you use WordPress. If your website is slow, it’s usually because the server has to search through reams of data to find the required files. You can makeyour website leaner by cutting down the files stored on the server. This is one of those boring jobs that can improve user experience and help your business make sales. (It also reduces the energy used when people access your website, improving your web sustainability.)

What is taking up so much server space?

Sometimes Redbox and other disk storage readers will show 20Gbs used, when WP only shows 1Gb.

WP routinely generates multiple files for each item in your Media library. For each image upload, WordPress creates 3 versions in Thumbnail, Medium and Large. It might also store rotated & cropped versions.

This is to make it easier for you to select different image sizes, but it can become a problem when your site has thousands of images.

Most large websites use >4000 images. This translates to >12,000 images in the folder that are functionally the same image.

There could also be unused files that are no longer linked on the site but are in the uploads directory.

How to Conduct an Image Audit:

1. Check all image sizes: the bigger the initial upload, the more impact this duplication issue has. You might be able to export a list of media files and their sizes.

Best practice is to routinely compress images before uploading them, using TinyPNG or another web tool.

2. Run a thumbnail regeneration and remove all the image sizes you don’t need.

Force Regenerate Thumbnails is a WP plugin that deletes old image sizes and regenerates thumbnails.

3. If this doesn’t work thoroughly, large sites may need a scripted solution in CSS.

Check with the theme for which images have been generated, then script a deletion. Look for commonalities between the file names of unwanted images, such as the generated size. Write the script to search for and remove file names that contain this commonality, “-1243×1809”, for example.

4. Finally, prevent repeat instances. Install an image compressing API such as TinyPNG API or WP SmushPro.

This can halve the server space used for large sites with high volumes of images.

Speed up your website with an image audit

Cutting down the unwanted files on your website has a huge impact on load times because the server does not have to search through so much data to return each page when someone accesses your site. A faster website offers a better user experience, which has a knock-on effect on both SEO and conversions: it’s worth doing.

While it sounds like a simple process, an image audit can be hundreds of hours of work when you manage a large website. If your in-house team doesn’t have time, it’s worth talking to an agency. At eSterling, we manage hundreds of websites and offer support with audits like these. Contact eSterling today at 0121 766 8087, or email hello@esterling.co.uk.

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We’d like to offer you a Free Website Audit to make sure your website lives up to your business potential.

Older sites can lose customers quickly, as their User Experience no longer meets customer expectations. Luckily, new developments in design capabilities and updated programming languages mean we can achieve greater functionality.

A fresh website design can offer:

• Enhanced User Experience: From slow, hard to navigate, and incompatible with modern devices to a seamless and enjoyable browsing experience
• Stronger Brand Image: From: a design that makes your brand look outdated and inauthentic to renewed credibility, professionalism and character
• Adapt to New Trends: From falling behind your competitors to integrating the latest in e-commerce functionality & dynamic content

All of this leads to higher conversion rates & customer retention and a boost to SEO performance. Ultimately, regular investment in your website looks after your most valuable digital asset.We’re here to help you build it better, so your site can work harder for your business.

Our website redesign services offer a user-centric design that keeps visitors engaged, improving the user experience and extending their stay. Enhanced SEO strategies increase organic traffic, while optimised conversion paths lead to higher ROI.

We ensure mobile responsiveness, content optimisation, and speedy loading times, all of which boost user satisfaction and SEO rankings. With the new Google Analytics 4, you gain valuable insights for continuous improvement, ultimately increasing revenue.

Get in touch today to enhance your online presence and take your website to the next level.

Schedule your FREE Website Audit Today!

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What is B2B SEO?

Search Engine Optimisation is a digital marketing strategy that aims to increase a website’s organic search engine rankings for target keywords. B2B SEO specifically looks for target keywords for which key decision-makers within businesses are searching.

For example, where a B2C (Business to Customer) business selling coffee would seek to rank for terms like ‘best coffee’, ‘ground coffee’, or ‘organic coffee’, a B2B selling to cafes would target keywords such as ‘wholesale coffee beans’, ‘coffee bean supplier’, and so on.

B2B SEO is one of the most sustainable ways of generating leads for B2B companies. At least 70% of decision-makers start their research and buying process with a general search online. Your target customer is finding their new supplier from search engines.

The Difference between B2B & B2C SEO

There is a lot of commonality between B2C & B2B SEO. In both, focus on on-page optimisation, carry out keyword research, build backlinks, improve technical SEO and write SEO-friendly content. Google doesn’t differentiate between B2B and B2C searches, so the ranking factors are the same.

However, B2B has a very different target audience from B2C SEO. A B2B audience is much smaller, has a much higher knowledge of the topic, and have a much narrower demographic.

All this means that the target keywords for B2B SEO have a much lower monthly search volume.

B2B keywords also have high CPC value, because many B2B companies will have more budget to invest in paid search advertising.

1. Understand Your Target Audience

With B2B SEO, figuring out who your target demographics can be a bit more difficult than B2C. It is always easier to plan SEO when you have a good idea of the kind of individual you are targeting. Create a customer persona or profile by answering the following questions about your ideal buyer.

• What industry are they in?
• How big is the business?
• What is their job title?
• How is their job performance measured?
• Who do they report to?
• What level of knowledge will they have on their specific industry?

From this profile, map out some initial ideas for keywords they would search to find your business’s products or services. This can vary a lot from business to business, so it’s difficult to generalise. Keep in mind why this individual needs your businesses to accomplish their goals.

1. Pick the Right Keywords

Build upon your customer profile by going into more depth in your keyword research.

You should aim to meet the following criteria with your target keywords:

1. Relevant: The keyword should be relevant to your brand and product/service. Get in the mind frame of a decision maker – what exactly will they be searching to find you?
2. Enough Volume: They have enough monthly search volume to make it worth targeting. For B2B, this could be 300, 100 or even 50. Your rates and prices will show how many leads you’ll need to bring value from SEO.
3. Reasonable Keyword Difficulty: if the KD is 90, it will take a lot of work to rank for that term. If your budget is low, the KD should be too.
4. Manageable Competition: If many companies are bidding for the top paid spaces in search, but you get the top organic spot, you’ve saved money.

Use these points as a guiding principle, rather than hard and fast rules. Collect keywords in a spreadsheet, together with volume, difficulty, CPC and the URL on your website to which the term relates. This will help you classify and review priorities later on.

Tools for Keyword Research

There are many various tools you can use to research keywords, some of which are right there on the results pages. Tools include:

• Google AutoComplete
• Google’s Related Searches
• Google Keyword Planner
• Google Trends
• SEMRush Keyword Tools (Paid)
• AnswerThePublic
• AlsoAsked (Paid)
• Ahrefs Free Keyword Generator

3. Map Keywords to the Buyer’s Journey

Once you have your list of keywords, you can now map them to the different stages of the buyer’s journey.

This is the marketing funnel that we all know so well, but here’s a quick review of the 4 key stages and how they correspond to SEO.

Each search term has a specific intent behind it, and keywords are organised into Informational, Navigational, Commercial & Transactional search intents. We can pair these loosely with the four funnel stages.

Awareness Stage (Search Intent: Informational)

Awareness is the information-gathering stage, where customers are looking to gain general knowledge about a topic in response to a need within their business. This will most likely apply to your broadest keywords.

Landing pages will typically be Blogs, How to Guides, and FAQs. Successful content will focus on how your product/service fits into their business needs at the broadest level.

Interest Stage (Search Intent: Navigational)

The searcher has carried out initial research and now has an idea in mind as to what product/service they need. Their searches will now be more focused, looking for specific product or service keywords.

Landing pages for this stage will be service pages and product pages. Content will need to include specific product/service keywords with as many variations as possible.

Consideration Stage(Search Intent: Commercial)

The searcher has now found the product and service they want and is carrying out further research if there are any better alternatives. They compare price, service, lead times, reviews etc.

To capture interest at this stage, make sure your website displays unique selling points, including an idea of price, third-party reviews and as much information as possible to ensure that a customer will choose you over a competitor. Comparison posts showing directly the differences between products on the market can be a key type of content to target consumers in the consideration stage.

Conversion Stage (Search Intent: Transactional)

The searcher is aware of your product or service, has considered the options and they are ready to make a purchase.

It’s crucial to make product pages and contact forms easy to find so that users can place an order.

For successful B2B SEO, make sure that you have content and landing pages on your website that target keywords at every stage of the buyer’s journey.

If you find that you are lacking keywords for a certain stage, carry out more keyword research to fill in the gaps.

4. Optimise your Product and Service Pages

Once you have your keywords mapped to important pages, you can begin to optimise them. Your main service and product pages are where compelling copy, effective user experience and technical function come together. Use these pages to showcase your product or service to potential customers, and use the keywords that you have mapped to them.

On-Page Optimisation for B2B

For the majority of on-page optimisation, this will be similar to the steps involved in optimising a B2C website. Follow the below checklist to ensure your pages are optimised fully.

• Optimise Meta Data
• Check Keyword Density
• Optimise H1 & H2 tags
• No broken or redirecting internal links
• Pages should have a crawl depth of no more than 3 pages
• Check pages reach adequate Page Speed Scores
• Include internal linking to relevant pages within the body text
• Fix any technical issues.
• Make sure pages are secure with valid SSL certificates.
• Check canonical tags are present and correct.
• Ensure all pages use SEO-friendly URL structure
• Fix any orphaned pages
• All pages should have relevant structured data
• Images are optimised for SEO
• Make sure all pages are mobile-friendly

The main difference between on-page optimisation for B2C and B2B will be the level of specific information in your content.

B2B search users often have a greater level of experience and knowledge about their search than an average B2C customer. Because of this, you will need to finely tailor your content to your audience by including detail and technical information.

5. Tailor your Content to your Audience

In B2B SEO, search users are likely to be very familiar with your industry, even at the information-gathering stage. They will immediately be able to spot a lack of knowledge on your page.

This is why it’s important to regularly check and add to your content, even if the body and structure are written by an agency. Show your expertise.

Every page should clearly state why you stand out within your industry. Demonstrate why someone should choose to work with your business.

A few ways to do this could be:

• Use social proof such as third-party reviews, industry awards and accreditations to provide assurance and build trust with users.
• Have clear CTAs across your landing pages so users know where to go next.
• Be clear about prices. If you can only show a range or starting price, be as accurate as possible.
• Explain exactly how you can help solve their problems.

As well as improving content across your main website pages, you should be looking to build additional helpful content. SEO is no longer about having hundreds of blog posts in the same format. In 2024, your supporting content should be helpful to users, such as FAQs, user manuals, product comparisons and video content.

Supporting content should also include internal links to your key landing pages.

Don’t Forget the Basics of B2B SEO

Following these steps should put you on the right track towards a winning B2B SEO strategy. However, this isn’t something you do once. After this campaign, you need to build upon its success with backlink building, regular site audits, content plans and monthly performance reviews. Maintaining your gains is a key marketing operation, and requires regular upkeep.

If you want to start improving your B2B SEO but don’t have the resources in-house, eSterling can help. We have built hundreds of successful B2B SEO campaigns from the ground up, generating positive returns for a variety of businesses.
Get in touch today to discuss whether we can help you.

The post How to Set Up a Successful B2B SEO Strategy appeared first on eSterling.

You don’t need to look at the stats to see that PHP lives on in 2024. It is the backbone of the largest websites online and PHP development is an industry standard. If PHP were to disappear tomorrow, it would leave a gap that no other programming language could fill.

PHP was originally an abbreviation of Personal Home Page [Tools], introduced by Rasmus Lerdorf in 1995. Today PHP is a recursive initialism that stands for Hypertext Preprocessor, and a resilient, general-purpose scripting language. It has many uses but is especially suited to web development.

Is PHP Still Relevant?

PHP is by far the most popular server-side language available in 2024. This chart from Web3techs shows usage among the websites with a known server-side programming language: it’s higher than the memes would have you believe.

PHP is regularly updated, with new functions and tools to support cutting-edge websites.

Open Source, Volunteer Supported

Similar to WordPress, PHP is open source. This means no single company owns PHP, and it is available for free download and use for any purpose. Additionally, PHP is supported by a global community of volunteers. This means it is resilient and independent of a single company staying in business to keep it updated.

The latest version, as of this writing, is 8.3, released in November 2023. PHP 8.4 will be coming in November 2024.

A Server-Side Script

PHP is a server-side language, which means it runs on the server that hosts the website, rather than in the user’s browser (client-side).

PHP is commonly used to generate HTML documents for websites. Although PHP files reside on the server, the browser only receives the generated HTML, not the PHP code itself. Client-side languages like AJAX are processed within the browser after the files are downloaded.

To illustrate, using server-side languages is akin to ordering food at a restaurant: you place your order, the kitchen prepares the meal, and you receive it ready to eat. Conversely, client-side languages resemble meal kit delivery services, where you receive the ingredients and must cook the meal yourself.

The benefits of a server-side language

• Your source code stays private, making your website less vulnerable
• It can retrieve files from large databases, making it perfect for building large e-commerce sites
• It doesn’t rely on client-side plugins to run properly.

Using PHP: Versatile, Stable, Scalable.

PHP is a versatile programming language. We use it for command-line scripting, developing desktop applications, web-based applications, integrations with software and more; although its primary use is web development.

“PHP is versatile, stable, scalable, it has clear syntax, and it’s easy to pick up and switch between projects. It’s an industry standard because it is the “Swiss army knife” of programming languages. Over 70% of world web applications and websites are using it from simple brochure websites to enterprise-level solutions.”

– Ciprian Visan, Lead Developer

Swiss army knife is an apt description: PHP has more than 1000 built-in functions and features that make common tasks easier. These include string functions, such as replacing all occurrences of a particular string with a replacement; File functions, such as checking whether a particular file or directory exists; and array functions, such as joining array elements with a string.

The other reason is that PHP is a high-level, interpreted language that has a simple and expressive syntax. It does not require strict typing, memory management, or compilation. This simplicity allows developers to code in their own style, with no restriction on structure.

Frameworks for PHP

Today, a vast library of frameworks is available for use with PHP to provide different features and functionalities for web development.

Some of the most popular ones are:
Laravel, Symfony, CodeIgniter, CakePHP, Zend Framework, Yii, Slim, Phalcon, and Lumen.

These frameworks help developers create applications faster and easier by providing features such as routing, templating, validation, authentication, authorization, testing, caching, logging, and more.

PHP runs on almost any platform, including Windows, Linux, Mac OS X, and Unix. It also supports most web servers, such as Apache, Nginx, IIS, and LiteSpeed. It easy to install and can even run without installation using a portable server like XAMPP, which only further fuels its popularity.

Sites Built with PHP

Unless you’ve been living in the woods for the last 15 years, here are a few examples of PHP users we know you have heard of:

• Facebook was initially built using PHP. While Meta has moved away from the programming language over time, it still plays a significant role in their infrastructure.
• Wikipedia, the world’s biggest online encyclopaedia, relies heavily on PHP for its backend operations, content management, and user interactions.
• Tumblr, the microblogging and social networking platform, employs PHP to power its vast network of user-generated content and social interactions.

So many of the largest websites today use PHP, leading many to conclude it is irreplaceable.

“From experience, I can easily see there is no single alternative to replace PHP as a programming language available on the market now. Switching from PHP to something else will create infrastructure problems, will increase production costs, will quadruple development times, will require more specialised staff and will make development slower.”

– Ciprian Visan, Lead Developer

Long Live PHP

With its ease of use, technical prowess and ongoing development and support, there is a lot that speaks for PHP as the go-to solution for web development. As a dev using PHP every day, it’s easy to see just why it has such a large market share.

“PHP is a practical thing, people who use it will always complain to anyone who will listen. Seasoned practitioners understand and just get on with it.”

– Adrian Jones, MD at eSterling

Read more about Web Development |  Contact Our Team

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“Why should I spend more on SEO?”

“How can I budget for SEO?”

If you consider SEO as a running cost, like power or coffee, you might question what you are paying for. As we like to say, SEO is a marathon, PPC is a sprint. That’s because SEO is an investment, not a cost, and should be considered as such.

SEO clients aren’t paying for a fixed amount of traffic every month: you’re paying for professional time spent on your website. This time builds into a significant and stable ROI as we make changes that support your site to be found and understood by Google.

That’s because a more accurate category for SEO is as an investment.

And a question I always encourage brands to ask is this: “Can you afford not to invest in SEO?”

1. If you’re not ranking, one or more of your competitors is.

How badly do you want to increase your market share and take some of the business your competitors are winning from SEO?

Taking Traffic from Competitors Requires Investment.

2. Unlike paid media, SEO should compound over time.

It might take longer to show an ROI than paid channels, but over a matter of months, those ‘clicks’ and ‘conversions’ become more cost-effective as traffic compounds.

Think longer term and forecast accordingly. 

3. Relying on one channel (e.g. PPC) is risky.

When COVID hit, so many businesses wished they’d started investing in SEO sooner. In the early uncertainty, many marketing teams had to pause paid spend on PPC ads.

Those who had invested in SEO as well as PPC still saw traffic, because they had the strong foundation of a properly optimised website.

And that’s without even mentioning the everyday need to diversify traffic sources. A sustainable business model should be able to acquire customers via multiple channels, in case one of them fails.

Diversify your digital marketing.

4. You need to invest at a level that lets you win.

Let us say the quiet part out loud: SEO only gets ROI once your site ranks in traffic-driving positions. You won’t see that return if you’re not investing enough resources to get you there.

Invest to win. 

5. Your competitors aren’t standing still.

The longer you wait to invest at a level that lets you win, the further ahead competitors will get.

When you do decide to invest to win, you’ll have more catching up to do.

Invest in SEO: Beginning with a Sitewide SEO Audit

If you’re not getting an ROI from SEO, these are the questions you should ask your current providers:

1. What’s the strategy? No, not a list of tactics. A strategy.
2. What’s the growth forecast? When will the investment break even and how will the ROI grow over time?

The ROI is only as good as the provider. Long-term gains come from careful, measured approaches. Our digital marketing and SEO team spend time on your site each month, in proportion with your investment, to get you where you need to go.

Get Quality SEO From Today or Read more about our SEO Services.

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Your product pages need to provide the right amount of information for users and search engines. Product pages also get leads from Google Shopping results, so it’s important to get them right. Too much, and the key information will be lost to users. Too little and they won’t be found at all.

Here’s a checklist to help get your product pages up to scratch to perform well in search.

Product Descriptions

All good product descriptions should clearly and concisely explain what the product does, and its benefits over competitors.

Product descriptions should be written for customers first of all.

• Use language familiar to your target customers: no jargon!
• Write with a clear tone of voice, persuasive wording and appropriate length.
• Use bullet points to avoid lengthy paragraphs.
• Include helpful information such as materials used, age restrictions or care instructions.

Descriptions that do this and demonstrate the clear value of your products will be a vital tool for leading your customers through the sales funnel.

As well as writing for potential customers, product copy should target the most relevant keywords that users are searching in Google. Search engine crawlers determine what a product page is trying to sell by scanning and reading the content. If you haven’t included the key terms that most consumers use in your copy and headings, you could be missing out on a lot of search traffic.

• Keywords should be included naturally into the content, and not stuffed in just for the sake of SEO.
• Anticipating alternative phrasing and user questions about your product can help build visibility for a wide range of key terms.

Product descriptions should also be unique for every product. Duplicated content can be a significant issue for SEO and should be avoided when possible, especially for large eCommerce websites.

Product Specifications & Information

Online customers are lazy. When viewing a product page, we want all the information we need up front. Having to click through to other pages to find the details is off-putting. Keep product page content as thorough as possible, with all the information clear and in one place.

Make sure you include:

• Prices
• Shipping costs
• Product size or dimensions
• Colour options
• Technical information

Including as much relevant information as possible is always useful to the customer as they can understand the product completely by viewing one page. This will encourage them to click ‘Add to Basket’ rather than view other options.

Product Images and Videos

Product imagery is the first thing a customer will notice on a product page. Make sure your products’ images look clear, desirable and as high quality as possible.

75% online shoppers have said that product images directly affect their purchasing decisions, so it’s vital to get it right.

Every image should be as high quality as possible while still staying under image size guidelines. Images that are stretched or grainy will instantly send red flags to potential customers, making your site look illegitimate.

Ensure the images are true to the colour of the product. Many people return products because they don’t look how they expected them to, particularly when the products are clothing, footwear or home decor.

A number of images showing your product from different angles is a benefit. It lends authority to your brand, and is especially important for products that appeal because of the aesthetics. Having multiple images for each product variation is also a great way to show your customers exactly what they are buying and increase engagement with the page.

You can also make image helpful, and answer questions your customer may have about a product. Showing products in use, having the ability to zoom in on the image and highlighting features are great ways to level up your product images.

Use image alt text correctly, with a description of the image. This helps users with visual disabilities understand the image, as screen-reader technology reads out the alt text. Search engine crawlers also read descriptive alt text to understand what the page is about, which will help your product page rank for relevant search terms.

Videos are another useful tool for eCommerce sites. Including videos on your product pages offers users a much deeper understanding of a product than a simple image. A video can include voice-over and in-depth product demonstrations. This can be a powerful way of showing why a customer should purchase the product and giving them confidence in what they are buying.

Product Reviews

Social proof is a powerful tool within eCommerce. Seeing what someone else thought of a product can be one of the main things that helps a user decide on making a purchase, and most people check reviews before buying online.

Reviews immediately make your future customers feel much more confident. Display reviews clearly on your product page to increase conversions and get more people to buy your products.

If you need help creating the best product pages possible, get in touch with eSterling. We are experts in eCommerce web design and digital marketing and have the knowledge and tools to help you create product pages that get users to click that buy button!

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