PPC & Adwords Management

Pay Per Click (PPC) or paid search is one of the easiest ways to drive traffic to your website and can provide a good opportunity to create leads, sales and enquiries by paying to be at the top of the search engines for targeted keywords or phrases.

PPC campaigns work well for a range of different businesses - whether you’re a local business or global ecommerce store we can help you generate a strong ROI on your campaign budget.

As a Google Partner we have experience managing a wide range of campaigns and budgets and all our digital marketing team are AdWords certified.

The different type of PPC Campaigns and which one is right for you?

Paid Search Ads

These are the most common Ads campaigns and allow you to create text ads that are shown at the top of google for users who are searching for your products or services.

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Display Ads

Display Ads allows you to use image or text ads displayed on the display network to advertise your products or services. Display Advertising also allows you to retarget users who have already visited your website.

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Google Shopping Ads

Shopping Ads are great for ecommerce sites, these ads allow you to upload and promote your whole online catalogue for users searching for your products. These campaigns generally have a higher ROI compared to the other PPC Ads.

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Mobile Ads

With more and more users now searching for products and services on Mobile, it’s important to make sure you have the correct ads targeting mobile users to help improve your conversion rates and ROI. For each campaign we can optimise the ads so that you reach the correct users on different devices.

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Still not sure which Ads Campaigns are best for you?

Why not give us a call on 0121 766 8087 and speak to one of our PPC Account Managers to discuss your campaign goals.

our campaign work flow...

Keyword Research

At the start of each campaign the most important thing is to make sure we choose the correct keywords to target for each campaign. We’ll research keywords to make sure they match the user intent for each campaign along with costs to make sure the campaign can provide the best ROI possible.

Competitor Analysis

Knowing what your competitors are doing can help improve your ROI, so we’ll review which competitors you’ll be competing with and provide insight into their campaigns and landing pages.

Campaign and Ad Copy Creation

We’ll setup the campaigns and configure all the settings, along with on-going optimisation to help you increase your ROI.

Landing Page Optimisation

We have a full in-house Design and development team that can help create landing pages that will increase the performance of you PPC campaigns.

Monthly Reporting

We’ll provide in-depth monthly reports that can be created to include your main KPI’s and be used to help improve the ongoing performance of your campaigns.

Want us to improve your return or increase revenue?

You can call us on 0121 766 8087 or you can email us by clicking here