To tackle these issues, eSterling began with an in-depth audit of the existing website, identifying key pain points affecting both user experience and search performance. The team focused on restructuring the firm’s services, improving how they were organised, presented, and navigated across the site. Using insights gathered from the audit, eSterling developed detailed wireframes and interactive prototype designs that directly addressed the core issues, creating a more intuitive user journey, improving content accessibility, and establishing a scalable foundation for future growth.

The site uses WooCommerce in a tailored way to facilitate online donations, providing a seamless experience that has helped the charity generate significant support for the animal sanctuary. Custom development ensures donations are simple and secure, while the site also shares information about the animals in their care and how volunteers can get involved.

Additionally, a Teemill integration allows visitors to order directly from the sanctuary’s merchandise catalogue within WooCommerce, creating another avenue for fundraising and engagement.

To achieve this, eSterling began by carrying out a comprehensive technical SEO audit and implementation. This included fixing 404 errors and internal redirects, optimising meta titles, descriptions, and H1 headings, resolving site-wide issues, and ensuring a logical internal linking structure was in place. Alongside these improvements, the team focused on UX optimisation by introducing a modern and sleek website design, refining the sitemap and navigation menu, and strategically placing call-to-action buttons to drive more enquiries.

As a leading provider of CD, DVD, Blu-ray, USB and vinyl duplication, Media Duplication had the expertise and services to meet customer demand, but their online visibility wasn’t reflecting the strength of their offering. Competing against established duplication companies with stronger search engine presence meant they were missing out on valuable enquiries and growth opportunities. They recognised the need for a digital partner who could help them reach a wider audience and showcase their services more effectively online.

eSterling stepped in to design a results-driven SEO strategy tailored to Media Duplication’s business goals. By focusing on optimising the user experience through website design best practices, along with strengthening technical performance, the team worked to increase organic traffic and attract qualified leads. The partnership aimed not only to boost visibility in search engines but also to create a sustainable foundation for long-term digital growth and competitiveness.

When designing Toy World, we recognised the competitive nature of the market. To stand out, we studied the strategies of sector leaders and introduced a contemporary pastel palette for alternating homepage sections, adding subtle pops of colour while allowing headers, footers, imagery, and call-to-actions to retain more vibrant tones. Much like modern nursery rooms, which have shifted from bold, patterned schemes to softer, neutral tones, our design embraces a gentler, child-friendly aesthetic.

We incorporated uneven shapes to define sections and stylise imagery, all while ensuring the admin area remains intuitive and easy for the client to manage. Our guiding principle was “less is more”: executed thoughtfully, it creates a clean, approachable design that resonates with parents exploring the site, proving that simplicity can still be engaging in a child-focused environment.

After a £2m refurbishment, the owners at Itihaas needed a website that would reflect their standing as one of the country’s leading Indian restaurants. To create a digital presence that combined contemporary and the traditional aesthetics, our skilled designers set about creating the perfect blend of old and new.

The extensive requirements from Space Group ranged from a beautiful, modern design to adding clear ‘Calls to Action’, employing a simple UI for seamless interaction and SEO.

From our work, Space Group were able to identify increasing traffic, increasing enquiries and improving current Google rankings as their main purposes behind the project.

After carrying out work on Hencote’s previous website, it became apparent that the site needed a facelift from both the backend and frontend.

The owners needed a more easily editable system with less bloat and more access to different facets of the content. In addition, Hencote wanted to redesign the site so that it had more emphasis on contemporary design, while remaining intuitive for their target audience.

When working with a corporation of this size it is important to know the business inside out. Once the initial vision was discussed, we set about planning the structure of the website along with the intricacies and detail that would eventually make this project come alive.

The real work began with the design concepts which outlined the complex features of the home page. Due to our understanding of ILG’s core values, we were able to produce a home page that blew everyone away. Using the WordPress framework we married a stylish front end with a super-powerful content management system to allow ILG to really take advantage of WordPress’ engaging and user-friendly interface.

We identified significant improvements which would help rankings and set about designing and producing a website which would impress, rank well and attract a much larger volume of traffic.

The site launched in mid-2023 and we’ve already seen positive results in both performance and rankings, so much-so that we have partnered up with sister-brands of Dentyl to tackle their SEO requirements.