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Landowner Products
eCommerce Website Design / Development / Google Adwords / SEO

Landowner Product are one of the country's leading producers of Adblue, N-P-K-S liquid fertilisers and foliar nutrients and are also manufacturers of liquid animal supplements.

When building an eCommerce website from scratch you often have a raft of data that tells you how the existing website is performing and where you can improve its UX & UI. In this instance there was no existing website - we had a blank canvas and the other websites within the industry didn't match Landowners aspirations.

With no 'market-leading' website, we set about building one.

We worked closley with guys at Landowner to craft the perfect look and feel which complemented the already existing branding and together with our conversion expertise we've created an easy-to-use, easy-to-maintain website which is built to convert.

"Since launching the landowner products website in 2017, we have seen consistent growth in revenue via the website. This has been achieved through a number of different SEO and PPC campaigns all of which have returned excellent ROI for Landowner Products."

Scott Hunt - Head of Digital Marketing

The Project

This project was built using Wordpress in conjunction with WooCommerce and features and one-page checkout which really adds to the simplicity and slick UX.


Client Name Landowner Products

Year 2018

Our Roles eCommerce Design & Development

  Digital Marketing

  Adwords Management

See it live www.landownerproducts.co.uk

We helped Landowner Products discover thousands of new customers digitally with online revenue increasing by 268%

A new eCommerce site and ongoing SEO/PPC campaign work saw a significant rise in sales for Landowner Products over a 12 month period. eSterling has worked closely with the team at Landowner to develop a new eCommerce website and create marketing campaigns to push their products online.
Project Goals

Having seen the value in selling products online, Landowner wanted a website that would allow customers to seamlessly browse and purchase their full range of liquid fertiliser and animal feed products.

The goal of the project was to streamline business processes and make ordering convenient for customers. With a focus on driving conversions across mobile, tablet and desktop, a modern, efficient eCommerce website with bespoke functionality was required.

Our Work

Working closely with Landowner, eSterling developed a robust eCommerce site with a modern, responsive design, detailed product pages and an easy-to-use checkout process. After launching the site, we began our digital marketing campaigns. Using a combination of ongoing organic search marketing and paid search marketing, the site's visibility began to grow.

The Results

A year after the brand new eCommerce store launched, the website had seen a huge increase in traffic, sales and revenue. By carrying out onsite and offsite SEO work, managing Google Ad Campaigns and refining the website from a digital marketing perspective, we have driven sales massively over the past year.

Conversions rate increased by 213%, revenue increased by 268%, visitors to the website increased by 36% and average session duration has increased by 57%.

increase in conversion rate
increase in revenue
Increase in Session Duration
increase in visitors


Since its launch in 2018 the site has grown organically and now features bundle purchasing, single page checkout, additional payment gateways, sophisticated members area and an advanced order tracking system - and breathe! The Landowner PPC campaigns have also grown into being a vital cog of the well-oiled machine, so much so that the budget has quadrupled within the last 6 months! Organic traffic also continues to climb and with new products being added all the time, the sky is the limit for both Landowner & eSterling.

If you’re interested in taking your website to the next level simply get in touch.
Landowner X eSterling

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